Tag Archives: YouTube

Have a Virtual Yule That’s Cool and Cozy

It’s the most wonderful time of the year! And I can’t think of a better way to celebrate than to cozy up to a fire, read a good book and enjoy a hot cup of cocoa.

The only problem is that I don’t have a fireplace. If you’re in the same situation, don’t worry. There is always a solution to be found on the interweb.

While searching for holiday music channels on YouTube, I recently stumbled upon a treasure trove of yule log videos. So, to wish you all a very happy holiday season, I’ve compiled a list of my favourite virtual yule logs for your viewing and listening pleasure. Enjoy!

1. Michael Bublé personally wishes you happy holidays in this 30-minute yule log video which features a beautiful roaring fire, along with his easy-listening holiday tunes playing in the background.

2. I call this one “creepy cat wheezes while you relax in front of a modern fireplace.” Ok, so the cat is not that creepy. And it looks like he is really enjoying himself. But if you look away for a while and then turn back to look at the cat, you might feel like he just keeps on getting closer and closer to your screen. Well, at least that is what I observed. There is no music in this one, just the crackling of the fire and purring of the happy cat.

3. This yule log video features holiday music with fake falling snowflakes. I know, it’s a little bit on the on the cheesy side. But I do enjoy it from time to time. The faux snow gives it a more “White Christmas-ey” feel. My toddler son also really likes this one. So, it’s going on the list. Deal with it.

4. Watch a crackling fireplace for two hours non-stop. Need I say more about this one? In fact, there are lots of these videos on YouTube. Just choose your favourite one.

I hope you enjoy this compilation of virtual fireplace videos that I have shared for your viewing and listening pleasure. They won’t keep you warm. But at least you can enjoy the glow from your TV, tablet or laptop and feel all warm and fuzzy on the inside. Happy holidays and I’ll see you in the New Year!


Placing Your Bets Online for B2B Technology Marketing Channels

In a previous blog post, I talked about whether or not Twitter was a better social media channel for promoting your brand as a B2B Technology marketer than Facebook.  After recently reading the Online Marketing Opportunity Report produced by Hubspot, I now have some data to back up my assumptions.

The chart that I pulled from the free report below illustrates both the top online marketing channels for the keyword “software” and the top social media platforms where that keyword is most prevalently searched. Clearly, LinkedIn and Twitter are the top social media channels to target as a marketer promoting technology/software online.

The chart below also points out that blogs are a more popular channel for researching “software” related products online.  According to the report, there is also less competition for that keyword on blogs, Twitter and via LinkedIn than there is via search engines.  However, I will point out that although Facebook is only a tiny sliver in terms of popularity for searching for terms related to “software”, you’ll also find the least competition if you choose to promote your product there – at least according to the HubSpot report.

Since I like to place strategic bets, I would say that developing a strategy that incorporates blogs, social media (focused on Twitter and LinkedIn) and a some of your budget dedicated towards Search and YouTube would go a long way online as a Tech B2B marketer.  Of course, one can never overlook the power of e-mail as a digital marketing channel as well!

4 Ideas for an Afterlife for the Sears “Zombie Shopper” Campaign

screenshot of Sears Zombie Shopper account on Twitter

Who would have guessed that Zombies would turn out to be such excellent brand advocates? Recently, Sears.com created an Avatar called “ZombieShopper” on Twitter to promote their Halloween social media campaign.  It was a great attempt at revitalizing their brand to speak to a younger audience.  They succeeded at creating a lot of buzz from the campaign.  Even though it was a short-lived campaign, the results seem strong enough to hint that there are opportunities to continue the dialogue – even if Halloween is over. The question remains – will Sears continue to innovate and build on the attention that they received?  Sears.com has a unique opportunity to continue to ride the success of the “Zombie Shopper” campaign as popularity for vampires dies out and zombie interest rises in pop culture – for example via the mega movie hit Zombieland and the new AMC TV show The Walking Dead.

Here’s a review of the campaign’s online buzz to date – plus suggestions for keeping it alive:

(1) The Avatar “zombieshopperTwitter account received almost 1,000 followers in the month that the campaign ran in October.
Their actual reach was over 8,000 followers according to TweetReach: http://tweetreach.com/reach?q=zombieshopper. That’s pretty amazing to get such a quick surge of followers in such a short period of time for an unknown brand/Twitter username. No Tweets have been sent since Halloween – did the Zombie just die?  Why wouldn’t he continue to speak with us and live on? As I mentioned earlier, zombie TV shows like AMC’s The Walking Dead are gaining in popularity.  This is a huge opportunity for Sears to continue the conversation with ZombieShopper aficionados.

(2) According to Google Insights for Search, the campaign received a 525% higher search volume relative to the search volume for the shopping category overall on Google during the peak of the campaign – just before Halloween on October 25, 2010. But search volume died off, no pun intended, because Sears didn’t continue the dialogue after October 31st.

3)  Over 41,400 blogs and articles have been written about the campaign – based on recent search results for the term “Sears Zombie Shopper Campaign” on Google. Perhaps “ZombieShopper” should also have a blog to talk about what happened on Halloween night and where he went afterwards?

(4) Their uploaded YouTube viral videos received almost 200,000 views to date via their YouTube channel. Could they continue the videos to show what happened to the fitness instructor?  Where did the zombies go after Halloween?

I am aware that some of my suggestions are purely selfish as I am already missing the Tweets from @ZombieShopper. Hopefully, his Tweets will be resurrected and we can continue our Twitter relationship. Please share your thoughts and insights about this campaign.

Here’s a link to my favourite viral video for the Sears.com “Zombie Shopper” campaign: