Earlier this year, I wrote a story for TORO Magazine entitled “Are Tech Devs the New Rock Stars?“ Well, it seems my hypothesis in that story has not only come true but it has now reached “X Factor” status. According to this story from BetaBeat, even Simon Cowell and Will.I.Am are jumping on the tech startup bandwagon.
I know that Will.I.Am is a big supporter of STEM (Science, Technology, Engineering and Math) education for youth. But will an “X Factor” type of show really send the right message?
Likewise, as the BetaBeat article suggests, how can one really test the skills and success-potential of a tech entrepreneur in that type of an environment? And who will judge this talent competition?
The details aren’t out yet. So, I guess we’ll just have to wait and see.
I’d be interested to find out what type of companies try out for the show and how it will fare compared to a Shark Tank or Dragon’s Den format. I’m also curious to see what else transpires as the popularity of tech startups continues to explode.
I listened to Dan Zarrella from Hubspot‘s webinar today about The Science of Blogging. Throughout the webinar, he likened Facebook to the popular reality TV show The Jersey Shore. He made that reference because he said Facebook users have a very different way of sharing information than on social media platforms like Twitter. According to Zarrella, Facebook users are not interested in articles or updates related to words like “Google”, “social media”, or any other general technical jargon terms. So, if you are writing blogs to be posted on Facebook, you need to keep in mind that Facebook is more like a keg party and less like a university lecture hall. Therefore, you need to use words that simplify what you are saying when writing for Facebook (i.e. dumb it down).
This statement got me thinking that Facebook is probably not the best place to be reaching a B2B audience – especially if you are marketing technology products. Zarrella pointed out that if you want to blog about technical jargon, your target audience is more likely going to exist on Twitter. Of course, there may be a way to engage with both audiences in a different fashion – especially if you’re a popular brand like Apple. However, I would assume that if you are just starting out and have a limited time to dedicate to social media, then it sounds like Twitter is the place to start as a B2B technology marketer.
Therefore, I’m left wondering – if Facebook truly is just like The Jersey Shore, then does that make Twitter more like The Big Bang Theory? The only trouble with that perspective is that two of the most popular Tweeps on Twitter are Lady Gaga and Justin Bieber. Please share your thoughts about what TV show you think Twitter most emulates?
Also, if you have any examples of great B2B technology campaigns or engagement initiatives that HAVE worked on Facebook, I’d definitely like to see them. Prove me wrong!