Tag Archives: thought leadership

Seven thought-provoking corporate storytelling ideas

It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here aredigital book image seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.

Seven thought-provoking corporate storytelling ideas

1. Industry News: Comment on an article, conference presentation, or webinar with your opinion. Share additional insight that may help to enhance the story and provide value for the audience interested in that topic.
2. Answer Questions: Use comments or questions posted on your competitors’ blogs or news articles that were re-tweeted on Twitter as inspiration.
3. Provide How-to Based Content: Numbered lists work well (i.e. 5 ways to tell a great story). Use photos or screenshots to explain how something works.
4. Encourage Conversation: Ask a question about an industry trend or subject and provoke conversation.
5. Syndicated Stories: Ask industry experts or business partners to write guest blogs to keep your articles consistent when you don’t have any content.
6. Share Insightful Data: Share interesting industry research and insights that could be helpful others.
7. Tell anecdotal or personal stories: Sharing your own success stories on how things have worked for you (or even failed) in the past and what you learned from that experience can help others in the same situation.

Lead generation: the best way to predict the future is to create it

Earlier this week, I read an article from the Harvard Business Review which talked about the fact that our economy’s growth is reliant on the tools that are available to measure its success. To date, those tools have not kept up with the demand for growth in our economy. What I loved most from this article was the quote from Alan Kay that stated that “the best way to predict the future is to create it.” While this is a wake-up call for our governments, it is also a great reminder for small business marketers to be utilizing cost-effective tools to impact the growth and success of their bottom line.

B2B marketing tools that generate leads for a brighter future

Lead generation is the cornerstone of success for any small B2B technology business that relies on revenue from client relationships. I am still amazed that so many small B2B technology businesses do not take advantage of the free tools that are readily at their disposal to create awareness of their products online and generate new leads. According to comScore, roughly 24 million Canadians visit social networking websites like LinkedIn and Twitter on a monthly basis* – that’s about 72% of our population. In addition, time spent on blogs in Canada increase by 58% from 2009 to 2010.

Free webinar coming soon

With the rise in consumption of these tools, content creation and corporate storytelling has become imperative for Canadian businesses in the technology space. I recently created a presentation for small technology B2B businesses to explain how they can tell their ongoing corporate story online to generate new leads and inform potential customers about their core strengths. Stay tuned for an announcement about a free webinar for this presentation.

In the meantime, I’d like to gather a little bit more feedback about what businesses would like to learn about in this space. Please send me an e-mail to (andreawahbe1@gmail.com) or post a comment to this blog if you’d like to share your questions or if you’d like to be informed about the webinar.

Good luck to everyone who is creating their own future!

5 Cost-effective Ways to Promote Your Tech Event Online

people at a conferenceThere’s no doubt that events are a great way to promote thought leadership in your industry and drive sales leads if you are a Tech B2B Marketer.  If you are just starting up your business and have a limited budget, here are some cost-effective ways to plan and promote your event online.

1. Online guest list applications
There are some great online guest list applications that make it easy for you to manage your RSVPs and sell tickets.  There’s a great Canadian web tool ironically called GuestListApp which is free if you are hosting a free event.  Otherwise, if you are selling tickets, they just take a small % cut of your ticket sales.

2. Twitter
If you haven’t already built up a Twitter following of your top current and prospective clients, you might want to get started now so that you have an audience to send your event announcements out to when you’re ready to start promoting.  Generally, you can expect about 30% of people who you follow will follow you back.  You should also create what is known as a hashtag (“#” symbols) for your event and promote it in advance so that people can start talking about your event and find others who are attending your event before the big day. I’d recommend that you Tweet the announcement out at least once a week leading up to your event to ensure that people don’t miss it. Twitter is also a great way to let customers know when you are presenting at a trade show and where people can find you just before and after your presentation.

3. Promotion on blogs
If you have a blog on your website, make sure to let people know about it through that channel.  You can also post your event on popular technology blogs to expand your reach if you are trying to get a big turnout.  Some popular Canadian Tech blogs are Techvibes and Sprouter.

4. LinkedIn
If you have a company page on LinkedIn, make sure to promote your event through that profile.  You can also create a LinkedIn Group for your event to have people follow and comment on your event before, during and after the event has happened.  In addition, you should share an update that includes a link to your event website that will be sent to all of the people in your network via your profile news feed.  Make sure that all of your employees in your company who have LinkedIn profiles do so as well.

5. E-mail Invitations
This sounds like the simplest and most obvious option for promoting your event but I thought I’d still mention it because it’s much more cost-effective than printed invitations.  Plus, most people are used to getting e-mail invitations by now – unless you are hosting an extremely high-profile event for c-level executives or more of a gala type event.  There are numerous e-mail marketing tools on the market, including ConstantContact.  Just remember to follow Canadian e-mail anti-spam laws when sending an invitation out to a guest list.

If you have other ideas for cost-effective ways to promote an upcoming event, please send me a comment.