Tag Archives: leap of faith

A Leap of Faith has Raised the Bar for Content Marketing Success

Felix Baumgartner’s space jump got a lot of press this week because of his heroism and his contribution to science. But it also received a lot of coverage from traditional media and on social media channels because of Red Bull’s genius sponsorship of the jump and their content marketing strategy before and after the leap occurred.

I’ve written a lot about content marketing on my blog in the past two years. And I continue to observe what stands out in a sea of social media content creation and sharing – both for client strategies and for stories about good content marketing. But few stories ever receive the praise from marketers that this stunt achieved.

So, it seems that Red Bull’s leap of faith in sponsoring Baumgartner’s jump certainly paid off and will continue to do so. Meanwhile, it has raised the bar as far as what it takes to catch people’s attention both online and offline.

If you don’t have millions of dollars to sponsor such an event, here are some great summaries of how any business can learn from Red Bull’s strategy:

I’m always looking for inspirational stories about content marketing. If your business has done something daring in the name of great content, please share your story in the comments section below.


How a Digital Advertising Sales Consultant Became a Content Marketer

It’s been a while since I’ve shared a personal story on my blog and I feel the need to explain who I once was and how I became a content marketer and freelancer writer. The funny thing is that I didn’t set out to be a writer when I first launched my business.

In the summer of 2010, I quit a cushy job in digital advertising sales. Although it was an extreme decision, I listened to my gut which was telling me to get out of a job that was making me miserable – immediately! It was a really tough thing to do and I second-guessed myself incessantly at the time. But today, I know for certain that it was the right decision.

After I quit, I was feeling very lost. So, I turned to friends and colleagues for advice. I even went to see a career coach to try and gain some perspective on how to find the right job for my expertise and talents.

The best thing that happened to me was that a friend of mine, who had just started-up her own online business, asked me to help her with her digital advertising sales “go to market” and B2B marketing strategy. I loved working with her because I felt like I was really making a difference to her business and enjoyed watching a fledgling company grow.

So, I decided that I was going to start my own business, consulting with emerging digital media and technology companies to help them “get a running start” with their online advertising sales and B2B marketing efforts. I did make some money doing this for a while but along the way, I discovered a hidden career that was better to suited to what I enjoy doing the most – writing and talking about digital media trends, entrepreneurship and emerging technologies.

You see, to promote my ad sales and marketing consulting business, I started a blog and experimented with social media platforms to reach out to potential customers. With a strong background in B2B marketing for digital media businesses like AOL and Google in Canada, I knew I needed to write about trends and insights that prospective clients would find intriguing enough to want to learn more about who I am and what I do. Once I started t0 gain traction by writing stories about the digital media and marketing industry, people began to ask me to write for their websites and blogs. That’s when I discovered how much I love the writing process and coming up with creative ways to help businesses attract new customers and partners through compelling online content.

So, I eventually pivoted my business away from digital advertising sales to focus more on B2B content marketing. It’s been a very exciting journey and I continue to learn new skills and strategies to perfect my craft. Most importantly, I’ve seen first-hand how taking a leap of faith in myself and in my career can pay off.

I would encourage anyone who knows in their gut that they are in the wrong place to take a chance and change paths – knowing that the right support system will make itself available to you if and when you need truly need it and ask for it.

I love hearing personal career stories and would enjoy yours if you’re willing to share. Please  post your thoughts in the comments section below.