It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here are seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.
1. Industry News: Comment on an article, conference presentation, or webinar with your opinion. Share additional insight that may help to enhance the story and provide value for the audience interested in that topic.
2. Answer Questions: Use comments or questions posted on your competitors’ blogs or news articles that were re-tweeted on Twitter as inspiration.
3. Provide How-to Based Content: Numbered lists work well (i.e. 5 ways to tell a great story). Use photos or screenshots to explain how something works.
4. Encourage Conversation: Ask a question about an industry trend or subject and provoke conversation.
5. Syndicated Stories: Ask industry experts or business partners to write guest blogs to keep your articles consistent when you don’t have any content.
6. Share Insightful Data: Share interesting industry research and insights that could be helpful others.
7. Tell anecdotal or personal stories: Sharing your own success stories on how things have worked for you (or even failed) in the past and what you learned from that experience can help others in the same situation.
A friend of mine recently sent me an article from Etsy – the online community for buyers and sellers of handmade goods. The focus of the article was to teach their artisan sellers how to tell a good story about the products that they sell on Etsy.com. If you haven’t heard Etsy’s story, then you should know that they built up their user base by empowering their sellers to help tell the Etsy story on their behalf. They also share frequent stories about their sellers on their blog.
What was really inspiring about the Etsy article that I read was the idea of summing up one’s story in six words. Apparently, Hemingway was once asked to write a short story in six words. This idea was recently picked up by Smith Magazine who challenged their readers to write their own story in six words.
I also believe that it’s important to make your long story short before telling your ongoing story to customers. Therefore, I feel that it is my duty to write my own short story. After all, if I can’t make my own long story short then I shouldn’t be advising others to do the same.
So, here is my six word story for the world to hear: Passionate Canadian digital media trend storyteller
Now that I have shared my story with you, I’d love to hear yours!
While I am dedicated to writing about digital media and online advertising trends in Canada, I had to share this personal story with you. Last week, I went for coffee with a former colleague of mine who is currently at a crossroads in her career. She wanted some honest input and advice on what I thought about her situation. I told her that the one thing that she must ultimately do is listen to her gut.
Too many people ignore their instincts and end up disappointed with their decisions because they did not listen to their gut in the first place. I had to learn this lesson the hard way about a year ago when I made a decision to take a job that I knew was the wrong step in my career. I’m glad that I took the chance but soon realized that I had ultimately ignored what I knew was a wrong step. I made the bold move to quickly get out of that situation – a decision that my gut was very happy with in the end.
Looking back, the hard lesson that I needed to learn was ultimately necessary for me to move on to another path that I had never even considered. I have also learned to never ignore my gut again because it definitely knows more than I give it credit. Although I am taking a big chance to become a freelancer and explore a few avenues that I am passionate about, my gut is truly happy with the risk that I am now taking. Therefore, I know that it is the right decision because my “all and powerful gut” is happy.
My wish for anyone who comes across this blog is that you make the same decisions that satisfy your instincts as well. You are wiser than you think!