Last week, Twitter announced a new milestone – over 100 million active users are now registered with the service. While “40% of Twitter users simply log on to read Tweets from others,” I’m left wondering about what’s next for those who actually publish messages on the platform?
As the company matures, I’m sure that there is a lot of debate over how Twitter should evolve. Charles Arthur from The Guardianraised a good point over whether Twitter should focus on being a “media company or a technology company?”
If they go the way of a media company, helping organizations and individuals to publish their own content and messages in real-time, there are some tools that I’d like to see developed.
I’ve put together a wish list of things that might useful to publishers:
Enabling people to publish their messages in Rich Text Format. It’s currently difficult to emphasize certain words unless you put them in quotation marks or ALL CAPS.
Making the hashtag experience less awkward. Perhaps hashtags shouldn’t actually be visible in the Tweet but included somehow on the back-end of a message, just like “meta data” in HTML code? That would also allow more room for your messages, when being limited to 140 characters (another limitation that might need to be altered).
Making discussions around an event or location easier to find and participate in the conversation. Toronto startup Crowdfield may be on to something with their location-based conversation discovery app. If there are multiple conversations happening simultaneously at a conference or location, it can be confusing to follow just one hashtag at the same time. How does one decipher one conversation from another? There’s got to be a better solution for this.
These are just some of my requests for a better user experience. What would you like to see next from Twitter? Please share your thoughts below.
It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here are seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.
1. Industry News: Comment on an article, conference presentation, or webinar with your opinion. Share additional insight that may help to enhance the story and provide value for the audience interested in that topic.
2. Answer Questions: Use comments or questions posted on your competitors’ blogs or news articles that were re-tweeted on Twitter as inspiration.
3. Provide How-to Based Content: Numbered lists work well (i.e. 5 ways to tell a great story). Use photos or screenshots to explain how something works.
4. Encourage Conversation: Ask a question about an industry trend or subject and provoke conversation.
5. Syndicated Stories: Ask industry experts or business partners to write guest blogs to keep your articles consistent when you don’t have any content.
6. Share Insightful Data: Share interesting industry research and insights that could be helpful others.
7. Tell anecdotal or personal stories: Sharing your own success stories on how things have worked for you (or even failed) in the past and what you learned from that experience can help others in the same situation.
A friend of mine recently sent me an article from Etsy – the online community for buyers and sellers of handmade goods. The focus of the article was to teach their artisan sellers how to tell a good story about the products that they sell on Etsy.com. If you haven’t heard Etsy’s story, then you should know that they built up their user base by empowering their sellers to help tell the Etsy story on their behalf. They also share frequent stories about their sellers on their blog.
What was really inspiring about the Etsy article that I read was the idea of summing up one’s story in six words. Apparently, Hemingway was once asked to write a short story in six words. This idea was recently picked up by Smith Magazine who challenged their readers to write their own story in six words.
I also believe that it’s important to make your long story short before telling your ongoing story to customers. Therefore, I feel that it is my duty to write my own short story. After all, if I can’t make my own long story short then I shouldn’t be advising others to do the same.
So, here is my six word story for the world to hear: Passionate Canadian digital media trend storyteller
Now that I have shared my story with you, I’d love to hear yours!