Tag Archives: corporate storytelling

Corporate storytelling: A story for technology B2B marketers

Are you trying to generate more sales leads? Thought leadership and corporate storytelling is an essential ingredient to driving more customers to your website. Over the past few months, I’ve share blog posts about some of the most influential corporate storytellers and provided ideas for how to come up with your own thought-provoking corporate stories.

Introducing my free presentation. Oscar Wilde once said that “the only thing to do with good advice is pass it on. It is never of any use to oneself.” Today, I want to give you even more insights by sharing a presentation which combines all of my previous blogs into, you guessed it, a story about digital corporate storytelling.

At first, I was reluctant to share this story with the world. I kept asking myself why I would want to give it away for free? However, since I do get asked by tons of friends and colleagues for a little bit of free advice, I decided that it really couldn’t hurt.

I’m delighted to provide the Slideshare presentation below with you in exchange for your feedback. Since I’m still trying to figure out exactly what people want to know about corporate storytelling, I consider this presentation a work in progress. If you do have comments, questions, or suggestions please do pass them along in the comments section below.

Enjoy!

Creating an editorial calendar for your blog and social media posts

Committing to writing new blog stories and social media posts each week is not an easy task. However, if you can plan out what you will post ahead of time, it makes life a bit easier. I thought I’d share some examples of editorial calendars that may be useful to your content marketing strategy.

Weekly blog posts
If you can plan your blog posts a few months in advance, you will not be left trying to figure out what to post each week at the last minute. Below is a screenshot of a handy format that you can use as a starting point. Make sure to include information that you will require from sources, plus your draft and posting deadlines to keep you on track.
Blog editorial calendar

Twitter and social media scheduling matrix
FlowTown has a great blog about scheduling Tweets for maximum exposure.  The same rules apply to all social media profiles – it’s all about timing and ensuring that enough people see your message. The challenge with Twitter is that not everyone is watching your Twitter feed all of the time. So, you definitely need to post a story more than once – especially if you are not refreshing the content on your site on a daily basis. You shouldn’t post stories as frequently on Facebook as you do on Twitter. However, do consider posting an important story more than once over a the span of a week or two.

Here’s a screenshot of the calendar from the FlowTown blog:

Twitter scheduling matrix from Flowtown blog

Seven thought-provoking corporate storytelling ideas

It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here aredigital book image seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.

Seven thought-provoking corporate storytelling ideas

1. Industry News: Comment on an article, conference presentation, or webinar with your opinion. Share additional insight that may help to enhance the story and provide value for the audience interested in that topic.
2. Answer Questions: Use comments or questions posted on your competitors’ blogs or news articles that were re-tweeted on Twitter as inspiration.
3. Provide How-to Based Content: Numbered lists work well (i.e. 5 ways to tell a great story). Use photos or screenshots to explain how something works.
4. Encourage Conversation: Ask a question about an industry trend or subject and provoke conversation.
5. Syndicated Stories: Ask industry experts or business partners to write guest blogs to keep your articles consistent when you don’t have any content.
6. Share Insightful Data: Share interesting industry research and insights that could be helpful others.
7. Tell anecdotal or personal stories: Sharing your own success stories on how things have worked for you (or even failed) in the past and what you learned from that experience can help others in the same situation.