Happy New Year! I’m excited to start a fresh year of blogging. But before moving ahead, I think it’s important to reflect on what stories worked well and drove a lot of traffic and/or engagement in 2014.
So, below are some of my most popular posts from the past year (across multiple publications) and my thoughts on why I think they were so successful.
1. Six steps for setting up a small business in Canada
I kicked off 2014 by writing this story for TELUS Talks Business. I think that this post continues to generate a lot of page views because the topic is evergreen – meaning that it is not time sensitive and people can refer to this post as a check list of things to do in order to get started with their small business.
2. Kirstine Stewart says Twitter offers a new beginning for television
Last May, I attend the Clickz Live Conference in Toronto and really enjoyed Kirstine Stewart’s (managing director at Twitter Canada) talk about how Twitter can help drive increased television viewership and engagement. I think that the reason that this story got so many shares on Techvibes is because the title was extremely compelling and it offered insights/thought leadership from a senior level person at one of the world’s largest social media technology companies.
3. Cheers to happy accidents
Although this post didn’t drive a lot of shares on my personal blog, it did drive a lot of conversation on Twitter. I think that the reason some of my Twitter followers chose to respond to this post was because I shared it in the evening (when people are often sitting around after dinner and looking for casual stories to read online). The topic was also very playful and interesting. It’s definitely one of my favourite posts of 2014.
Writing a highly engaging or traffic-driving blog post is an art form. And I am constantly trying to learn why some of my stories tank and others soar. Have a tip for how to drive more traffic and engagement via blog posts? Please share in the comments section below.
The popular blog BuzzFeed recently published a style guide for its writers which, according to The Atlantic, is “an in-house manual made public (slash a smart publicity play, slash a de-facto declaration that BuzzFeed places itself in the company of the AP and The New York Times, slash “slash” instead of “/” is not, for the record, officially sanctioned by BuzzFeed’s Style Guide).”
A publicity stunt or not, the style guide provides some guidance on how to craft an internet-friendly (note the lowercase “i”) and compelling blog. It also inspired me to share some helpful resources that I turn to when writing my own blogs.
Check them out below.
- CopyBlogger – An excellent resource written by professional bloggers and content marketers.
- The Definitive Guide to Copywriting– A great overview by Neil Patel which can be accessed via his QuickSprout blog.
- On Writing Well – A book by William Zinsser that I keep by my desk and read occasionally to inspire me.
- Lexicon Valley – A blog by Slate Magazine about language.
- Grammarly – Copy and paste text into this online tool when you are unsure whether Microsoft Word (or your word processing software of choice) has caught all of your grammar mistakes.
- Seth Godin’s Blog – If you want to learn from a master, Seth’s blog is a must-read.
Do you use any resources or blogs to help you with your writing? If so, please share them in the comments section below.
Happy 2013 everyone! I’m excited to start another great year of blogging and sharing my personal
business stories, challenges and ideas with you. This is a very special year because my husband and I are expecting our first child. I am extremely excited and can’t wait to meet our little one.
While I plan to take some time off to bond with my newborn when they arrive (thanks Canadian government for providing EI for the self-employed), I do intend to continue to blog on this website, albeit a little less frequently at first. I will also continue to participate in social media discussions on Twitter, LinkedIn, etc.
It’s was a tough decision to take a break since I just started my business two years ago. However, I know that I would regret not doing so.
I really appreciate all of the people who continue to read and share my stories online and I thank you in advance for your patience while I am a little slow responding to e-mails and comments. Please continue to send me your story ideas and I will get back to you as soon as I can.
I wish you all a very successful new year!