Tag Archives: B2B content marketing

eMarketer report suggests content marketing fuels B2B lead generation

Yesterday, eMarketer released a report which indicated that traditional B2B lead generation tactics are no longer enough to generate effective leads. eMarketer chart

“Informative, nonpromotional content in the form of webinars, white papers, videos, blogs and peer recommendations on social networks and forums can attract prospects,” said eMarketer’s Lauren Fisher, author of the new report, “B2B Lead Generation: Using Content to Acquire Customers.” “It can also be used to build and maintain ongoing relationships with potential buyers—a must for remaining top of mind throughout the purchase process.”

Blogs were listed as the number one tactic that B2B Marketers use to acquire new leads, according to a report by Focus research (cited in the eMarketer story). So, what are some compelling ways to tell effective stories to acquire new customers through blogs?

Here are some great resources that you can use to get started:

For inspiration, you can also check out my recent blog posts about “Influential Coporate Storytellers in the Digital Space,” and “Seven Thought-Provoking Corporate Storytelling Ideas.”

Have recommendations on a good blog resource website or tip to share? Please provide your information in the comments section below.