Category Archives: Uncategorized

Why I’m Excited About Canadian Digital and Tech Businesses in 2016

sparkler
It’s going to be a good year, I can feel it. Instead of writing about New Year’s resolutions for my first post of 2016, I’d like to share why I’m excited about the year ahead for Canadian tech and digital businesses.

  1. Bold, brave acquisitions and digital strategies 

    Last week, Canadian retailer Hudson’s Bay Company announced the acquisition of U.S. online excess fashion and luxury retailer Guilt Groupe. I think it’s a smart and brave move by the company to capture a younger, more digitally-savvy demographic. And it makes me proud to see one of Canada’s oldest businesses making smart, bold decisions to innovate in the digital economy.Other retailers like Canadian Tire are getting increasingly bullish in the digital space as well. Last summer, Canadian Tire launched its new digital in-store strategy to cater to a younger demographic and a more omni-channel shopping experience. From the opening of the “Digital Garage” incubation space in Kitchener (with the hopes of developing new innovations in retail), to the digitization of Canadian Tire money, the popular retailer is placing its bets on ecommerce and digital for the future.

    Both of these businesses are laying the foundation for a giant leap towards digital transformation of the Canadian business landscape. And I’m excited to see what Canadian Tire and Hudson’s Bay launches/anounces in the coming months.

  1. It’s getting easier for tech startups to grow in Canada
    It used to be that launching a business in Canada was difficult, not only from a funding and government support perspective but also from a market sizing perspective. With 35 million+ residents, Canada’s population size makes it a much smaller market in which to launch versus the U.S. or UK.But as this recent interview with the founder of Toronto startup Influitive, Mark Organ suggests it’s getting much easier because of great tax credits, local engineering talent and increased access to capital this side of the border.

    In addition, the ability to target a larger, more global audience is much easier to do online. And like Influitive, software as a service (SAAS) companies like Hootsuite, FreshBooks and Shopify are proving that it is possible to go global – even with headquarters based in Canada.

With rumours of possible Canadian tech IPOs on the horizon, I’m really excited to see what Canadian tech and digitally-focused businesses have in the works this year. Watch this space for more updates.

Full disclosure, I work with both the Influitive and Shopify Plus content teams to help tell spread brand message through storytelling.

Image via Pixabay

Have a Virtual Yule That’s Cool and Cozy

It’s the most wonderful time of the year! And I can’t think of a better way to celebrate than to cozy up to a fire, read a good book and enjoy a hot cup of cocoa.

The only problem is that I don’t have a fireplace. If you’re in the same situation, don’t worry. There is always a solution to be found on the interweb.

While searching for holiday music channels on YouTube, I recently stumbled upon a treasure trove of yule log videos. So, to wish you all a very happy holiday season, I’ve compiled a list of my favourite virtual yule logs for your viewing and listening pleasure. Enjoy!

1. Michael Bublé personally wishes you happy holidays in this 30-minute yule log video which features a beautiful roaring fire, along with his easy-listening holiday tunes playing in the background.

2. I call this one “creepy cat wheezes while you relax in front of a modern fireplace.” Ok, so the cat is not that creepy. And it looks like he is really enjoying himself. But if you look away for a while and then turn back to look at the cat, you might feel like he just keeps on getting closer and closer to your screen. Well, at least that is what I observed. There is no music in this one, just the crackling of the fire and purring of the happy cat.

3. This yule log video features holiday music with fake falling snowflakes. I know, it’s a little bit on the on the cheesy side. But I do enjoy it from time to time. The faux snow gives it a more “White Christmas-ey” feel. My toddler son also really likes this one. So, it’s going on the list. Deal with it.

4. Watch a crackling fireplace for two hours non-stop. Need I say more about this one? In fact, there are lots of these videos on YouTube. Just choose your favourite one.

I hope you enjoy this compilation of virtual fireplace videos that I have shared for your viewing and listening pleasure. They won’t keep you warm. But at least you can enjoy the glow from your TV, tablet or laptop and feel all warm and fuzzy on the inside. Happy holidays and I’ll see you in the New Year!

Celebrating My Four Year Bloggerversary

My, oh my! Where does the time go? Four years ago, I started this blog with the hopes of Jour_de_l'an_feux_d'artifice,_Québecpromoting myself as a digital advertising consultant. But somewhere along the way, I discovered how much I love writing and discussing digital marketing and small business trends online. And so, a new profession was born!

Because of this blog, I’ve managed to sustain myself as a freelance writer and B2B marketing strategist through successes and failures, back pain and having a baby. And I’ve learned so much about myself, about running a small business and writing for the social web along the way.

So, to celebrate my four-year bloggerversary, I’d like to share some of the most important things I’ve learned so far.

Keep writing

Through all of my ups and downs, I still dedicate myself to blogging at least once a month on this platform – even though I contribute to various other publications. And I write at least once a week for other blog platforms. But this is my space to share personal thoughts. And I wouldn’t have it any other way.

Trollers are gonna troll

There will always be people who disagree with what you write. Or, people will choose to write negative comments just to stir things up. It’s better to take the high road and not spark further negativity. Everyone is entitled to their opinion and often your opinion will not please everybody.

You can always learn more

What I love about writing is that there isn’t a finish line. I know that I can always get better. And I thank the readers of this blog and my posts on other platforms for your feedback. I also thank all of the writers who are way better than me for teaching me something new every day.

Thanks again for your continued support for this blog and for my writing. I hope that in another four years, I’ll be able to share even more lessons learned.

 

Image source: Wikimedia Commons