Category Archives: Entrepreneurs

A Content Marketing Spokesperson (or Influencer) Can Help Legitimize Your Business

A lot of business-to-business (B2B) startups and small businesses use content marketing as a 2legit2quitstrategy to generate new business leads and to increase search engine optimization (SEO) rankings. But it’s important to remember that achieving those goals can take a lot of time. And it can be frustrating if you aren’t reaching your desired results fast enough.

What’s important to keep in mind is that while emails may not be flooding your inbox just yet, you are still contributing to an important part of the purchase funnel – the consideration stage. So, even if most of your leads are still coming in through word of mouth, you can bet your sweet aunt Susan that businesses are evaluating your services through your website, blog, social media following and other content channels.

The key is to produce content that provides valuable insights and advice on how businesses can achieve greater results by tapping into your services. This does not mean directly selling your product. Instead, you should sell your vision and tips on best practices related to your industry.

Content marketing is also an opportunity to show prospective clients who you are as a person (if you are a solopreneur) or leader of a service provider. That’s why some of the most successful companies that use content marketing as a strategy have a person, or group of people, lending their voice and perspectives via a blog, social media or other content channels on behalf of the business.

After all, people want to work with others whom they like and trust. And if you come across as friendly, competent and trustworthy in your content, new clients who are evaluating your services will achieve peace of mind – knowing that their investment in you will pay off.

To give you an idea of how to do this effectively, I’ve put together a list of Canadian spokespeople and social media influencers who have successfully helped to legitimize their business to prospective clients through content marketing. Their storytelling skills, expertise and charisma help to showcase what it would be like to work with or buy services from their company. Check them out below.

  1. Peter Aceto, CEO of Tangerine (blogger, speaker, author, and social media influencer)
  2. Erin Bury, Managing Director of 88 Creative (blogger, speaker, TV personality and newspaper columnist)
  3. Tony Chapman, former founder and CEO of Capital C (now a motivational speaker, TV personality, columnist and consultant).
  4. Tara Hunt, Director of Audience Development at Totem (author, blogger, and speaker)
  5. Mitch Joel, President of Mirum (blogger, speaker, author, podcaster, radio personality and newspaper columnist)

Have a name that should be added to the list? Please share it in the comments section below. Or, send an email to andrea [at] therunningstart [dot] ca.

Image source: http://www.keepcalm-o-matic.co.uk/

Advertisements

Putting Your Health First as an Entrepreneur

Before I had my son, I would often spend 12 to 14 hours a day at my computer working on my Stethoscopebusiness or completing work for a client. After my son was born, I had to become more efficient in managing my time and I cut those hours down a bit. And then I started to get tonsillitis every time he got cough or cold. My productivity obviously took a hit whenever that happened and I didn’t enjoy being on antibiotics all of the time.

So, earlier this month, I made a tough choice to prioritize my health over making more money. I decided (with much trepidation) to get a tonsillectomy. Apparently, a tonsillectomy for a kid isn’t that big of a deal. But for adults, it requires weeks and weeks of recovery time and it can be a much riskier procedure. Still, I knew that I needed to take care of myself so that I wouldn’t be sick all of the time – to benefit both my family (my poor husband had to take care of my son alone every time I got sick) and my clients (who were nice enough to give me deadline extensions when I had to take a day off here and there). This meant that my revenue would take a hit in March. But I know that it was the right thing to do.

It has now been 14 days since I had the operation and I am so glad that I never have to go through that ordeal ever again! What I am even happier about is how supportive my clients were through the entire process. It makes me feel very fortunate to work with great people and I am thankful for the decisions I have made over the years to prioritize clients who I enjoy working alongside and who treat me with respect.

The lesson that I have taken away from this experience is that entrepreneurs and small business owners should never ignore health issues in favour of finishing one last client project, or making even more sales for their business. I urge you to consider what is most important in life. Over the long term, you are doing your friends, loved ones and your customers a favour by taking care of yourself. The money will always be there. But you need to maintain your health and well being in order to be the best entrepreneur that you can be.

Image source: By Stethoscopes (Own work) [CC BY-SA 3.0], via Wikimedia Commons

The ‘Boxy’ Problem with Job Descriptions

Staying in the same job for too long can often make you feel like you are stuck in a box. In fact, a former boss once told me that “you can actually become de-skilled if you stay in the same role for more than a few years.”

Since January, I’ve spoken with a few former colleagues who are currently searching for a new full-stuck in a boxtime job. ‘Tis the job hunting season as it is a new year!

I’ve noticed that one of the most common complaints that they have is that they feel like they don’t have all of the skills required in the listing for a job. Or, that the job description seems limiting somehow and/or it omits some of the skills that they wish to continue nurture in the future.

I know that this isn’t the typical topic that I post on my personal blog. But it is a big reason why I became self-employed in the first place.

A few years ago, like many of my friends who are now searching for jobs, I felt like my current job skills didn’t match up with the job that I wanted to do. Also, many of the job descriptions for which I was applying felt too limiting and I knew that I would want to do more than what was outlined as my future roles and responsibilities. So, I did what seemed like the only reasonable thing at the time – I hired myself and made up my own limitless job description.

Of course, it’s important to be focused as an entrepreneur or freelancer. But the bonus is that your job description doesn’t have to fit into a box – nor does your current level of expertise have to tick all of the boxes required to get the job that you wish you could have. That’s because you can continue to evolve and learn new skills on the fly as an entrepreneur. In fact, you have to do that or you won’t succeed. 

For anyone out there looking to change careers or to find a job that they keep getting told that they are not yet qualified to have, why not consider hiring yourself? You may just be the best boss you ever had!