How to Save Your Customers Time With Better Web Copy

So, you’ve launched your small business or startup and you’re ready to tell the image with words like strategy and successworld about it on your new website. With so much to say, it’s tempting to include everything you could ever tell your customers about your product and your company in the copy.

But too much copy can be a turn-off. That’s because Internet users are very impatient and want to find exactly what they are looking for when they arrive at your website. And they want to read it in as little time as possible.

Below are some tips for making your website copy easier to digest.

Keep it short and scannable.
You should aim to keep your paragraphs short – just a few sentences. The same goes for your overall copy.

If you can say it in 200 words, rather than 500 words, do so. You’ll be helping people to find the information they need to make their purchase decision faster.

Use sub-headings to break up text.
By highlighting your key points with sub-headings, you will help impatient readers get the gist of your message without having to read all of the copy.

Highlight important information with bullet points.
It can be tempting to write about your company’s key features and benefits as one, long paragraph. But if you want your customers to understand why they should buy from you in as little time as possible, it’s better to separate the information with bullet points.

Say it with an image, video or diagram.
It can be tempting to explain everything about what you do with text. But keep it mind that it might be easier for the user to understand your product through diagrams, images or explainer videos – especially if you sell sophisticated software or anything that takes a long time to explain with text.

Do you have any other tips for helping web visitors to make quick purchase decisions with short and snappy copy? If so, please share in the comments section below.

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