Earlier this week, I read an article from the Harvard Business Review which talked about the fact that our economy’s growth is reliant on the tools that are available to measure its success. To date, those tools have not kept up with the demand for growth in our economy. What I loved most from this article was the quote from Alan Kay that stated that “the best way to predict the future is to create it.” While this is a wake-up call for our governments, it is also a great reminder for small business marketers to be utilizing cost-effective tools to impact the growth and success of their bottom line.
B2B marketing tools that generate leads for a brighter future
Lead generation is the cornerstone of success for any small B2B technology business that relies on revenue from client relationships. I am still amazed that so many small B2B technology businesses do not take advantage of the free tools that are readily at their disposal to create awareness of their products online and generate new leads. According to comScore, roughly 24 million Canadians visit social networking websites like LinkedIn and Twitter on a monthly basis* – that’s about 72% of our population. In addition, time spent on blogs in Canada increase by 58% from 2009 to 2010.
Free webinar coming soon
With the rise in consumption of these tools, content creation and corporate storytelling has become imperative for Canadian businesses in the technology space. I recently created a presentation for small technology B2B businesses to explain how they can tell their ongoing corporate story online to generate new leads and inform potential customers about their core strengths. Stay tuned for an announcement about a free webinar for this presentation.
In the meantime, I’d like to gather a little bit more feedback about what businesses would like to learn about in this space. Please send me an e-mail to (firstname.lastname@example.org) or post a comment to this blog if you’d like to share your questions or if you’d like to be informed about the webinar.
Good luck to everyone who is creating their own future!