Posts Tagged storytelling
Yesterday, I read a blog entitled “Ten Brands Doing Post-Advertising Right.” I recommend that you check it out to see how companies around the world are using digital storytelling platforms to spark conversations and generate awareness of their brands.
The example that I enjoyed the most was a series of videos from Coca Cola, describing their goals for global content excellence by 2020. I loved the storyboards that Coca Cola used to illustrate, rather than just tell their story about digital storytelling and conversations. It’s so simple, yet so creative. I’ve re-embeded the videos below for your viewing pleasure.
What I love about their strategy is that even though Coca Cola is a big, global brand, even a small business can easily adopt some of the tools and tactics that they are using. I also dig that they are being completely transparent about their plans, letting the world know their intentions to use technology to enable consumer empowerment, build emotional connections and meet the needs of an on-demand culture.
Check-out 2:45 in the first video (Chapter 3) for Coke’s rendition of “The Evolution of Storytelling,” and the different types of storytelling that Coke will use to build their brand in the next 8 years. But it’s also worth taking the time to watch both videos in their entirety, if you can. Enjoy!
In the past year, a number of new online tools have emerged to help catalogue and track a user’s digital memoirs. From the launch of Facebook’s new timeline feature, to the growing popularity of pinning our hopes, memories and dreams to Pinterest, to the ability to collect and weave your favorite photos, Tweets and social streams into a tale on Storify, the possibilities to recount a sequence of events seem endless.
But these digital scrapbooks of one’s personal history likely do not reflect the real, or whole story. I see it more like users are revealing a scattered collection of moments online. If this isn’t the case, then many of my friends’ lives could be summarized on Facebook timeline as follows: you are born, you attend university and a few major events, you randomly “like” some cat videos, photos of friends’ vacations and children, to be continued…
As privacy concerns grow online, my compulsion to share personal experiences and memoirs on sites like Facebook and Google+ seems to be fading – especially when I know that these companies plan to share my personal data to advertisers.
Therefore, like true human memories, there are many holes in my digital story. And until my online privacy is better protected, my timeline will remain a mystery, rather than a biography. Let me know your thoughts about sharing your personal story online via social media.
Image source: iStockPhoto.com