Posts Tagged social networking
This week, a social media contact of mine tweeted a message saying that “Google+ is a ghost town.” I will admit that I use Google+ less frequently than other social media platforms, simply because most of my contacts are already on LinkedIn, Facebook and Twitter. However, I do admire the platform for its intuitiveness and have read reviews from popular social media evangelists like Guy Kawasaki praising the platform for providing “a religious experience.” So, I have not yet ruled it out as a contender in the B2C social media universe.
Still, I think Google+ is missing out on a huge opportunity to capitalize on the enterprise market. An article written yesterday by Kim Davis on InternetEvolution.com suggested that many conversations and moments of deep engagement on Google+ happen in private – via hangouts and circles that not everyone else can see. Ironically, that is exactly what major corporations are seeking for their internal social networking platforms, as they work to foster internal and partner cloud collaboration – partly because their employees demand it and partly because that is the way that people now expect to work with each other. And you can’t do that on Facebook.
There are a number of enterprise products emerging in the market that offer custom-built social networking platforms for businesses. And Since Google+ is struggling to steal eyeballs in the consumer space from Facebook, they could consider this alternative. What would make Google+ even better than competitor enterprise social networking platforms is its potential to integrate with Google Docs, Picasa and Google Drive – creating a seamless team collaboration platform.
Google+ could be making a boat load of money from selling platform customization and per user logins via a private B2B tool. But will they? Can they turn their focus away from trying to eat Facebook’s lunch? What do you think? Please share your opinion in the comment section below.
Disclosure – I worked at Google in advertising sales prior to starting my own blog/company.
I’ve been told that one of the secrets to successful networking is to show that you are vulnerable. If you don’t let people know that you need their help and ask for it, you’ll never get anywhere. I recently made the brave decision to become a freelancer. So, I’ve spent the past few weeks contacting people that I’ve previously worked with to find out how I can help them with their business and/or find out if they know anyone else who I might want to speak with? My goal is to talk to anyone who will listen and who might want to give me some advice.
So far, I’ve been overwhelmed by the amount of people who have offered to help by either sitting down to talk over coffee or by introducing me to someone else who might be a great contact. People truly do want to help you if you give them the chance. As a result, I have met some very interesting and inspiring people and I feel extremely grateful to all of them.
I used to shy away from networking because I was afraid of making a fool of myself but now my mantra is “always be networking”. What do you have to lose? You just never know who you might meet and everyone has a great story to tell. You might even make some new friends along the way. I figure, if I can dress up in a turkey costume and run 5K in front of thousands of people, I can definitely call someone up and ask them to go for coffee and chat. This week, I am staying open to all possibilities!
advice, Andrea Wahbe, business, coffee, colleagues, entrepreneur, friends, help, jobs, marathon, marketing, networking, online advertising, run, Second Harvest, social networking, Turkey, vulnerability
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