Posts Tagged online media

The Race is on to be the Next Groupon Contender in Canada

You must have been hiding under a virtual rock this summer if you missed being bombarded online by Groupon ads that displayed photos of delicious food – enticing you to click and sign-up for their daily social deals.  Once I became obsessed with Groupon, I started to notice a myriad of other daily social deal sites explode onto the Internet scene.

A lot of the original daily social deal sites were based in the US and just targeted Canadian cities.  However, I’ve seen a number of Canadian sites launch in the past few months. Most recently, TorStar Digital launched WagJag.com.  I heard from a source at the company that they recently sold almost 14,000 burgers in a “Buy $5 for $10 worth of Burgers” deal on behalf of South Street Burger Co.  Man, had I known about that deal, I would have definitely bought-in!

So, how does one find out about all of these daily social deals in the frantic, busy lifestyle that we lead?  The solution – daily deal aggregator sites.  I’ve discovered two daily deal aggregator sites based in the US and one of them has just launched in Toronto – DealGator.com.  Yipit.com is another daily deal aggregator of note but they have yet to launch in Canada.  These sites aggregate daily social deals from other sites based on your specified interest in deals like restaurants, spa/beauty, travel and more. I guess that the race is on to see who aggregates all of the daily social deals in Canada first? I’m excited to see what other sites will evolve out of this mass daily social deal site frenzy.

I’ve read a lot of articles lately that talk about whether or not the business model for sites like Groupon is sustainable – especially when it comes to negotiating deals with larger retailers.  I’m sure there will be an eventual shake-up in this newly developed industry.  However, I will enjoy the fruits (or cupcakes if they’re the deal of the day) of their labour in the meantime :)

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Taking a Leap of Faith

Me (Andrea Wahbe) at the finish line of my first triathlon

After gathering up the courage to leave a job that was definitely not for me, I have decided that it’s time to take a chance and go out on my own for a while.  The reason for this leap of faith is that I have recently been on countless job interviews and have yet to find a role that I feel is the right next step in my career. So, I figure that taking on a few short-term contracts is the way to go.  I’m hoping that I will have the chance to be exposed to new roles that I would never have had a chance to try out as a full-time employee. Luckily, I live in the fabulous city of Toronto – where new start-ups and entrepreneurial ventures are popping up all over the place. I’ve decided to document the challenges that I am facing as a budding entrepreneur who is trying to start my own freelancing business.

To get my first gig, I have reached out to a lot of people who I have worked with in the past.  I figure that people who know what it’s like to work with me and the quality of work that I put out is the best place to start.  From there, I’m hoping that I will be able to get new clients as I will have built up my experience.

I have been experimenting with a number of social media tools like Twitter and LinkedIn and have discovered a lot of new companies and other entrepreneurs in the Toronto area through these platforms.  I also recently attended a “SproutUp” event in Toronto to hear from other entrepreneurs and get some inspiration about what works in regards to promoting yourself and staying true to what you have to offer to the world.  If you haven’t heard of Sprouter.com, definitely check them out.  They have “SproutUps” every month in Toronto and have an online social media platform to connect with other budding entrepreneurs.  The energy in the room at the “SproutUp” was infectious and I really feel that Toronto is just ripe for growth in the start-up arena.  It’s a very exciting time to be living here!

This week, I’m also teaching myself how to use WordPress.  Hello world!  I’m also interested in learning more about the tools that work with Twitter and how I can track my tweets and followers more efficiently.  I feel like a new University graduate again and am trying to get my first break!  It sounds funny but I feel more alive in my career now than I ever did in previous jobs in the past.  I would equate this feeling to training for my first ever triathlon.  I know that it’s going to be a long road ahead but if I stick to my plan and persevere, I can reach the finish line!

Stay tuned for my next blog post.  I’ll let you know how some of my exploratory meetings with former colleagues go.

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