Posts Tagged inspiration
It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here are seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.
Seven thought-provoking corporate storytelling ideas
A friend of mine recently sent me an article from Etsy – the online community for buyers and sellers of handmade goods. The focus of
the article was to teach their artisan sellers how to tell a good story about the products that they sell on Etsy.com. If you haven’t heard Etsy’s story, then you should know that they built up their user base by empowering their sellers to help tell the Etsy story on their behalf. They also share frequent stories about their sellers on their blog.
What was really inspiring about the Etsy article that I read was the idea of summing up one’s story in six words. Apparently, Hemingway was once asked to write a short story in six words. This idea was recently picked up by Smith Magazine who challenged their readers to write their own story in six words.
I also believe that it’s important to make your long story short before telling your ongoing story to customers. Therefore, I feel that it is my duty to write my own short story. After all, if I can’t make my own long story short then I shouldn’t be advising others to do the same.
So, here is my six word story for the world to hear: Passionate Canadian digital media trend storyteller
Now that I have shared my story with you, I’d love to hear yours!
While I am dedicated to writing about digital media and online advertising trends in Canada, I had to share this personal story with you. Last week, I went for coffee with a former colleague of mine who is currently at a crossroads in her career. She wanted some honest input and advice on what I thought about her situation. I told her that the one thing that she must ultimately do is listen to her gut.
Too many people ignore their instincts and end up disappointed with their decisions because they did not listen to their gut in the first place. I had to learn this lesson the hard way about a year ago when I made a decision to take a job that I knew was the wrong step in my career. I’m glad that I took the chance but soon realized that I had ultimately ignored what I knew was a wrong step. I made the bold move to quickly get out of that situation – a decision that my gut was very happy with in the end.
Looking back, the hard lesson that I needed to learn was ultimately necessary for me to move on to another path that I had never even considered. I have also learned to never ignore my gut again because it definitely knows more than I give it credit. Although I am taking a big chance to become a freelancer and explore a few avenues that I am passionate about, my gut is truly happy with the risk that I am now taking. Therefore, I know that it is the right decision because my “all and powerful gut” is happy.
My wish for anyone who comes across this blog is that you make the same decisions that satisfy your instincts as well. You are wiser than you think!
Since this is the first week back at work for everyone in 2011, I thought I’d share some inspiration for Canadian digital media companies and professionals who want to kick some serious butt this year. Here are links to blogs and articles about the Canadian digital media companies and professionals that we should keep an eye on in the digital space in 2011. I often come up with a blog post idea and discover that someone else has already covered it. In this case, I have decided to aggregate the lists of notable Canadians rather than write one myself. However, it is still very early in the year and I’m sure that there will be many more notable Canadians to brag about in a few months.
- Top 8 Web-Savvy Women of 2010 – written by Erin Bury, Community Manager at Sprouter.com
- Digital Media to People to Watch in Ontario in 2011 – written by Rob Lewis, Editor-in-Chief at TechVibes.com
- Canadians Look to Make Statement – written by Matt Hartley at the Financial Post
- Digital Media People to Watch in Alberta in 2011 – written by Sarah Blue, Community Outreach for Cardinal Media Technologies
- Digital Media People to Watch in Quebec in 2011 – written by Rob Lewis, Editor-in-Chief at TechVibes.com
Maybe these lists will inspire you or your company to become notable for 2012 – or even make the re-cap lists of the best digital media companies and professionals in Canada at the end of 2011. Good luck to all of the Canadian companies who are showcasing their products at CES in Las Vegas! Who else do you think needs to be added to these lists right now?