Posts Tagged corporate storytelling
Are you trying to generate more sales leads? Thought leadership and corporate storytelling is an essential ingredient to driving more customers to your website. Over the past few months, I’ve share blog posts about some of the most influential corporate storytellers and provided ideas for how to come up with your own thought-provoking corporate stories.
Introducing my free presentation. Oscar Wilde once said that “the only thing to do with good advice is pass it on. It is never of any use to oneself.” Today, I want to give you even more insights by sharing a presentation which combines all of my previous blogs into, you guessed it, a story about digital corporate storytelling.
At first, I was reluctant to share this story with the world. I kept asking myself why I would want to give it away for free? However, since I do get asked by tons of friends and colleagues for a little bit of free advice, I decided that it really couldn’t hurt.
I’m delighted to provide the Slideshare presentation below with you in exchange for your feedback. Since I’m still trying to figure out exactly what people want to know about corporate storytelling, I consider this presentation a work in progress. If you do have comments, questions, or suggestions please do pass them along in the comments section below.
Committing to writing new blog stories and social media posts each week is not an easy task. However, if you can plan out what you will post ahead of time, it makes life a bit easier. I thought I’d share some examples of editorial calendars that may be useful to your content marketing strategy.
Weekly blog posts
If you can plan your blog posts a few months in advance, you will not be left trying to figure out what to post each week at the last minute. Below is a screenshot of a handy format that you can use as a starting point. Make sure to include information that you will require from sources, plus your draft and posting deadlines to keep you on track.
Twitter and social media scheduling matrix
FlowTown has a great blog about scheduling Tweets for maximum exposure. The same rules apply to all social media profiles – it’s all about timing and ensuring that enough people see your message. The challenge with Twitter is that not everyone is watching your Twitter feed all of the time. So, you definitely need to post a story more than once – especially if you are not refreshing the content on your site on a daily basis. You shouldn’t post stories as frequently on Facebook as you do on Twitter. However, do consider posting an important story more than once over a the span of a week or two.
Here’s a screenshot of the calendar from the FlowTown blog:
It’s sometimes difficult to come up with ideas each week for a corporate blog. However, there are lots of ways to keep your content fresh and interesting. Here are seven ideas for telling great corporate stories that can help to position your business as a thought leader and expert. In addition, telling great stories on your blog and through social media can contribute to higher SEO rankings and generating more traffic and leads to your website.
Seven thought-provoking corporate storytelling ideas