Posts Tagged b2b marketing
When I played competitive soccer growing up, our club coaches would sometimes share their best players up an age group if they were short on numbers for a game. The same rules can apply to digital storytelling.
I often link to competitive blogs, videos and presentations when doing content marketing for my business. You may think that it’s wrong to send your social media followers and blog readers to competitive stories or websites but I see it differently. Here are my main arguments for why you should promote the competition via digital storytelling:
- Focus on growing your market. As a small business owner, it’s in my own best interest to grow my market. If my competition is contributing to the conversation about digital storytelling and B2B marketing, then I feel that it is necessary to share links to their stories with my potential customers and followers. The more that your customers and industry are informed and interested in your services, the better it is for everyone. This leads nicely into my second point about collaboration.
- “Collaboration is the new competition.” This statement has been discussed a lot lately in blogs, keynote presentations at events and social media. What this statement means is that we can no longer work in silos. We all need to collaborate on occasion in order to complete a project or achieve a goal. In fact, I’ve personally started reaching out to other professionals who do the same kind of work as I do in order to find partners for future projects. So, by promoting your competitors, I believe that you are leaving the door open to attract future collaborative efforts.
- Your customers will thank you for it. I often share competitors’ blogs, research and whitepapers with my current and potential customers. If there is data out there that will help your customer to succeed, then it doesn’t matter who the information came from. Yes, there’s a risk that your customer might leave you for the competition – that is always a risk. But if you put the customer’s needs first, you are setting yourself up for success.
Image source: iStockPhoto.com
Earlier this week, I read an article from the Harvard Business Review which talked about the fact that our economy’s growth is reliant on the tools that are available to measure its success. To date, those tools have not kept up with the demand for growth in our economy. What I loved most from this article was the quote from Alan Kay that stated that “the best way to predict the future is to create it.” While this is a wake-up call for our governments, it is also a great reminder for small business marketers to be utilizing cost-effective tools to impact the growth and success of their bottom line.
B2B marketing tools that generate leads for a brighter future
Lead generation is the cornerstone of success for any small B2B technology business that relies on revenue from client relationships. I am still amazed that so many small B2B technology businesses do not take advantage of the free tools that are readily at their disposal to create awareness of their products online and generate new leads. According to comScore, roughly 24 million Canadians visit social networking websites like LinkedIn and Twitter on a monthly basis* – that’s about 72% of our population. In addition, time spent on blogs in Canada increase by 58% from 2009 to 2010.
Free webinar coming soon
With the rise in consumption of these tools, content creation and corporate storytelling has become imperative for Canadian businesses in the technology space. I recently created a presentation for small technology B2B businesses to explain how they can tell their ongoing corporate story online to generate new leads and inform potential customers about their core strengths. Stay tuned for an announcement about a free webinar for this presentation.
In the meantime, I’d like to gather a little bit more feedback about what businesses would like to learn about in this space. Please send me an e-mail to (firstname.lastname@example.org) or post a comment to this blog if you’d like to share your questions or if you’d like to be informed about the webinar.
Good luck to everyone who is creating their own future!