Posts Tagged Andrea Wahbe

Inspiration: Why SmartBrideBoutique.com is a True Labour of Love

Andrea Lown (left) and Leah Andrew (right) from SmartBrideBoutique.com

I had the privilege of working with some remarkable women this summer who have shown me what it means to truly love your job. Andrea Lown and Leah Andrew from SmartBrideBoutique.com found their inspiration for starting their business while each planning the wedding of their dreams. They soon realized that it’s tough to find the ultimate wedding dress on a tight budget.

They knew that there had to be a better way to find a beautiful wedding gown for less and so they turned to the Internet to look for deals. However, what they found was that the shopping experience on sites like Kijiji and Craigslist is not conducive to easily browsing postings and searching for specific designers and sizes.

So, they decided to develop a way to make it easier for budget-savvy brides to shop online while also dreaming up a concept that was good for the environment. They ended up building an easy to use online platform that helps brides-to-be to save up to 50% on their wedding dress while helping recent brides to recoup some of the costs from their wedding by recycling their wedding dress, decor, accessories and more.

What I find so inspiring about watching Andrea and Leah work together is not only their great and often hilarious rapport with each other, but also their tireless efforts to make their company a success. What is also incredibly refreshing to see is that both the idea for their business and their willpower to succeed are born out of the same motivation – love. If it weren’t for love, they wouldn’t have had weddings and discovered a business opportunity. In addition, if they didn’t love what they do on a daily basis then they wouldn’t be so determined to grow their business.

Having worked with Andrea Lown in the past, I know that she is not one to settle for less than the best. After her honeymoon, she too was looking for a new job and realized that if the right one wasn’t out there, then she’d just have to go out and create it for herself.

These ladies have no idea how much they’ve inspired me. A Facebook “like” button on their site does not express how much I have enjoyed watching their online business grow and thrive. Facebook, please develop a “love” button!

Read more about Andrea and Leah’s business here: http://t.co/AUO841M

Watch Andrea and Leah talk about how to stretch your wedding budget:

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Everyone Needs a “Career Yoda”

I have been very fortunate to have found a number of people in my career who I can turn to for advice and inspiration.  I like to call these people my “Career Yodas”.  I am not implying that these people are small, wrinkly and hundreds of years old – but they do possess a certain level of wisdom that I am able to learn from and therefore I look up to them.  This summer, I met my most important “Career Yoda” to date.

After I left a job that I felt was the wrong step in my career, I knew I needed someone to guide me back to the proper path.  A former boss of mine recommended that I speak with her friend who had started up her own career coaching company. I was skeptical at first because I thought that I already had a lot of people to turn to for advice.  However, I took a chance on her and have never looked back.  What I have learned is that career coaches are not supposed to make you fill out questionnaires about your skills and help you to find out what colour your parachute should be.  Instead, they are there to help you find out how to fit your career aspirations into your desired lifestyle and cheer you on to help you go after what makes the most sense to you in your life right now. They also challenge your way of thinking and are there as a sounding board when you are trying to make a tough decision.

I have coined my weekly career coaching sessions as “Wednesdays with Rachel”. I look forward to these meetings because I know that she is going to want a recap of all of the homework that she assigned to me in the previous week and is going to hold me accountable if I didn’t complete my assignments. Being the keener that I am, I get great satisfaction from telling her what I have accomplished and I can be completely honest about what I am thinking and going through.  She also helps me to set goals for myself outside of my career to make sure that I am fulfilling other life aspirations as well.  More importantly, she has taught me the power of patience in my career as I often like to race towards the next step without thinking through how it will impact my life as a whole.

Rachel has helped me to discover the “force” that was always strong in me but had just been buried for a while.  I have learned a lot about myself through the process and am richer for having gone through the experience. Therefore, if you have ever thought that you needed some guidance in your career, I highly encourage you to work with a career coach (or Yoda – patato/potato).  Believe me, you’ll never look back!

If you are interested in contacting Rachel, you can do so through her website: http://www.coach.weinstein.to/Home.html

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Don’t be Afraid to Make a Turkey of Yourself

Photo of me in a turkey costume - 2nd from right

Second Harvest "Turkey Run" at the Toronto Scotiabank Marathon

I’ve been told that one of the secrets to successful networking is to show that you are vulnerable.  If you don’t let people know that you need their help and ask for it, you’ll never get anywhere.  I recently made the brave decision to become a freelancer. So, I’ve spent the past few weeks contacting people that I’ve previously worked with to find out how I can help them with their business and/or find out if they know anyone else who I might want to speak with? My goal is to talk to anyone who will listen and who might want to give me some advice.

So far, I’ve been overwhelmed by the amount of people who have offered to help by either sitting down to talk over coffee or by introducing me to someone else who might be a great contact.  People truly do want to help you if you give them the chance.  As a result, I have met some very interesting and inspiring people and I feel extremely grateful to all of them.

I used to shy away from networking because I was afraid of making a fool of myself but now my mantra is “always be networking”.  What do you have to lose? You just never know who you might meet and everyone has a great story to tell.  You might even make some new friends along the way. I figure, if I can dress up in a turkey costume and run 5K in front of thousands of people, I can definitely call someone up and ask them to go for coffee and chat.  This week, I am staying open to all possibilities!

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Taking a Leap of Faith

Me (Andrea Wahbe) at the finish line of my first triathlon

After gathering up the courage to leave a job that was definitely not for me, I have decided that it’s time to take a chance and go out on my own for a while.  The reason for this leap of faith is that I have recently been on countless job interviews and have yet to find a role that I feel is the right next step in my career. So, I figure that taking on a few short-term contracts is the way to go.  I’m hoping that I will have the chance to be exposed to new roles that I would never have had a chance to try out as a full-time employee. Luckily, I live in the fabulous city of Toronto – where new start-ups and entrepreneurial ventures are popping up all over the place. I’ve decided to document the challenges that I am facing as a budding entrepreneur who is trying to start my own freelancing business.

To get my first gig, I have reached out to a lot of people who I have worked with in the past.  I figure that people who know what it’s like to work with me and the quality of work that I put out is the best place to start.  From there, I’m hoping that I will be able to get new clients as I will have built up my experience.

I have been experimenting with a number of social media tools like Twitter and LinkedIn and have discovered a lot of new companies and other entrepreneurs in the Toronto area through these platforms.  I also recently attended a “SproutUp” event in Toronto to hear from other entrepreneurs and get some inspiration about what works in regards to promoting yourself and staying true to what you have to offer to the world.  If you haven’t heard of Sprouter.com, definitely check them out.  They have “SproutUps” every month in Toronto and have an online social media platform to connect with other budding entrepreneurs.  The energy in the room at the “SproutUp” was infectious and I really feel that Toronto is just ripe for growth in the start-up arena.  It’s a very exciting time to be living here!

This week, I’m also teaching myself how to use WordPress.  Hello world!  I’m also interested in learning more about the tools that work with Twitter and how I can track my tweets and followers more efficiently.  I feel like a new University graduate again and am trying to get my first break!  It sounds funny but I feel more alive in my career now than I ever did in previous jobs in the past.  I would equate this feeling to training for my first ever triathlon.  I know that it’s going to be a long road ahead but if I stick to my plan and persevere, I can reach the finish line!

Stay tuned for my next blog post.  I’ll let you know how some of my exploratory meetings with former colleagues go.

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Let Me Help Give You a Running Start

Hello world!  I’m trying to start-up my own freelancing business as an online media sales and marketing strategist. What does that mean?  Are you an online start-up that plans to make money from online advertising but aren’t sure where to start?  Or, are you a small to mid-sized business that has lots of opportunities coming in but cannot keep up?  Let me help give you a running start.

I have over 8 years of experience contributing to the success of some of the top online media front-runners in Canada, including AOL and Google.

Summary of services offered:
- Online media sales “go to market” strategy and media kit development
- Winning RFP response creation and brainstorming
- Dynamic sales presentation and collateral development
- Compelling online audience research and consumer insights
- Successful online marketing strategy and project management

Contact me today to find out how I can help your online business to take flight!

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