Archive for category Online businesses
Wow, I can’t believe another year has passed! Where does the time go? During the holiday season, I like to look back and appreciate all of the things that I am thankful for having received and accomplished in the past twelve months.
I am so thankful for the opportunity to share my stories with you on this blog. I plan to continue to share my insights, ideas and personal challenges and successes as I work to grow my business. I am so grateful that you read, share and comment on my posts. It definitely keeps me motivated.
I am also thankful for all of the new people and clients that I have met and worked with in the past year. You have pushed me to work harder and to do things that were often out of my comfort zone. Thank you for inspiring me and teaching me new things about digital media, startups, small businesses and about myself.
Finally, I am thankful for having the privilege to work for myself and to be able to experiment and to drive my career in whatever direction I feel that it needs to go next.
I want to wish you all a very happy holiday season and best wishes for a successful and exciting New Year! See you all again in 2013.
I’ll leave you with my favourite holiday 2012 viral video, courtesy of Jimmy Fallon, Mariah Carey and The Roots. Warning: This song might inspire you to put on an ugly Xmas sweater, drink some boozy eggnog and generally feel warm and fuzzy. Enjoy at your own risk!
Last week, WSJ.com published a story on how the education system is facing a massive shift due to the impact of the web. The fact that do-it-yourselfers can promote their own services online today (like the guitar teacher mentioned in the article who streams free video lessons to up to 1,500 people from his basement), coupled with the new ways that young people learn in a digital age, poses a potential threat to the number of teachers and educational institutions that will be needed in the future.
Yet, it appears that almost every major industry has been impacted by the web in some way – from music to publishing, banking and business, healthcare and education. But does this mean that there will be fewer jobs in the future? Or, will jobs simply change and adapt as a result of new technologies?
The CBC.ca recently posted a video from its 1960s archives which discusses automation and how computers could eventually wipe out millions of jobs in the future. But that’s not exactly what happened. Instead, many jobs that existed in the 1960s simply shifted and evolved as new technologies made way for different career paths. Thankfully, the “calamitous unemployment” crisis, as the video suggests would happen by 1970, was averted.
The publishing industry is an interesting example of how old jobs (like those of long-form feature writers that have disappeared to a certain extent) may simply be transformed as a result of new digital technologies. Over the past ten years, news publications were pressured to offer their web content for free because online advertising revenues were skyrocketing and the expectation was that digital ads would supplement a sharp decline in print subscriptions (because everyone was going online). As a result, online content shifted to a shorter, more blog-style format – partially due to the timeliness of the web, users’ attention spans and competition from people who were publishing their own blogs for free (using new self-publishing platforms like WordPress).
However, thanks to the introduction of social media and tablets, which played a role in the increase in readership of publications like The New Yorker, the demand for longer form content is growing online, as this PandoDaily story implies. Consequently, an entirely new generation of long-form feature writers may soon emerge to produce “New Yorker-style” content for publications that might soon be able to pay for it.
You see, because online advertising revenues have not kept pace with the needs of news publications to stay afloat, pay walls are about to go up on almost all of the major online Canadian news publications (TheStar.com is the most recent publication to announce that it will follow suit). And if these publications see a turn-around in subscription revenues, as the New York Times has recently achieved, people may finally be forced to pay to access content on the web – as they did in the past with newspapers. Although, I believe that the way that people pay for online content could still evolve.
So, it seems that the more some things change because of the Internet, the more they may return to the same as before – just slightly altered or enhanced for a digital audience. Do you agree? Will the Internet wipe out jobs or just create new demands for skills that have been temporarily lost? Please share your thoughts in the comments section below.
Felix Baumgartner’s space jump got a lot of press this week because of his heroism and his contribution to science. But it also received a lot of coverage from traditional media and on social media channels because of Red Bull’s genius sponsorship of the jump and their content marketing strategy before and after the leap occurred.
I’ve written a lot about content marketing on my blog in the past two years. And I continue to observe what stands out in a sea of social media content creation and sharing – both for client strategies and for stories about good content marketing. But few stories ever receive the praise from marketers that this stunt achieved.
So, it seems that Red Bull’s leap of faith in sponsoring Baumgartner’s jump certainly paid off and will continue to do so. Meanwhile, it has raised the bar as far as what it takes to catch people’s attention both online and offline.
If you don’t have millions of dollars to sponsor such an event, here are some great summaries of how any business can learn from Red Bull’s strategy:
- Five content marketing lessons from the red bull stratos jump (via Econsultancy)
- 6 Ways That Red Bull Absolutely Killed It With Stratos (via Business2Community)
- What Red Bull can Teach Content Marketers (via Digiday)
- How Red Bull Stratos Successfully Soared Across Social Media (via Salesforce)
I’m always looking for inspirational stories about content marketing. If your business has done something daring in the name of great content, please share your story in the comments section below.