Archive for category Inspiration
Wow, I can’t believe another year has passed! Where does the time go? During the holiday season, I like to look back and appreciate all of the things that I am thankful for having received and accomplished in the past twelve months.
I am so thankful for the opportunity to share my stories with you on this blog. I plan to continue to share my insights, ideas and personal challenges and successes as I work to grow my business. I am so grateful that you read, share and comment on my posts. It definitely keeps me motivated.
I am also thankful for all of the new people and clients that I have met and worked with in the past year. You have pushed me to work harder and to do things that were often out of my comfort zone. Thank you for inspiring me and teaching me new things about digital media, startups, small businesses and about myself.
Finally, I am thankful for having the privilege to work for myself and to be able to experiment and to drive my career in whatever direction I feel that it needs to go next.
I want to wish you all a very happy holiday season and best wishes for a successful and exciting New Year! See you all again in 2013.
I’ll leave you with my favourite holiday 2012 viral video, courtesy of Jimmy Fallon, Mariah Carey and The Roots. Warning: This song might inspire you to put on an ugly Xmas sweater, drink some boozy eggnog and generally feel warm and fuzzy. Enjoy at your own risk!
“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt
Yesterday, I stumbled upon details of a new book coming out from John Battelle, the co-founder of Wired entitled What we Hath Wrought which will, according to his blog, “give us a forecast of the interconnected world in 2040, then work backwards to explain how the personal, economic, political, and technological strands of this human narrative have evolved from the pivotal moment in which we find ourselves now.” So, I tweeted out an interview from 2011 with Brian Solis asking Battelle about the book.
Then, to my surprise, someone on Twitter commented that 30 years into the future is too “far-fetched,” as he believes that we really can’t correctly predict what’s going to happen in 5 or 10 years in the technology industry. Fair enough. But with 2012 drawing to a close, I’ve already noticed some of the 2013 technology prediction blogs surfacing on the web. So, it’s got me thinking. How far into the future can we really predict what’s going to happen with emerging technologies?
Should we even bother trying to predict what’s going to happen (even a year from now) at all? Or, are all prediction articles, books and blogs merely “sex and fluff,” as my Twitter commenter put it, that sell well or get re-tweeted frequently (guilty as charged)?
I still think it’s worth it to provide a vision of what might happen. It can only help others to dream up new ideas that push the envelope even further. But maybe I’m just one of a small few who likes to think about that stuff. What are your thoughts? Please share your comments below.
Felix Baumgartner’s space jump got a lot of press this week because of his heroism and his contribution to science. But it also received a lot of coverage from traditional media and on social media channels because of Red Bull’s genius sponsorship of the jump and their content marketing strategy before and after the leap occurred.
I’ve written a lot about content marketing on my blog in the past two years. And I continue to observe what stands out in a sea of social media content creation and sharing – both for client strategies and for stories about good content marketing. But few stories ever receive the praise from marketers that this stunt achieved.
So, it seems that Red Bull’s leap of faith in sponsoring Baumgartner’s jump certainly paid off and will continue to do so. Meanwhile, it has raised the bar as far as what it takes to catch people’s attention both online and offline.
If you don’t have millions of dollars to sponsor such an event, here are some great summaries of how any business can learn from Red Bull’s strategy:
- Five content marketing lessons from the red bull stratos jump (via Econsultancy)
- 6 Ways That Red Bull Absolutely Killed It With Stratos (via Business2Community)
- What Red Bull can Teach Content Marketers (via Digiday)
- How Red Bull Stratos Successfully Soared Across Social Media (via Salesforce)
I’m always looking for inspirational stories about content marketing. If your business has done something daring in the name of great content, please share your story in the comments section below.