Yesterday, I read a blog entitled “Ten Brands Doing Post-Advertising Right.” I recommend that you check it out to see how companies around the world are using digital storytelling platforms to spark conversations and generate awareness of their brands.
The example that I enjoyed the most was a series of videos from Coca Cola, describing their goals for global content excellence by 2020. I loved the storyboards that Coca Cola used to illustrate, rather than just tell their story about digital storytelling and conversations. It’s so simple, yet so creative. I’ve re-embeded the videos below for your viewing pleasure.
What I love about their strategy is that even though Coca Cola is a big, global brand, even a small business can easily adopt some of the tools and tactics that they are using. I also dig that they are being completely transparent about their plans, letting the world know their intentions to use technology to enable consumer empowerment, build emotional connections and meet the needs of an on-demand culture.
Check-out 2:45 in the first video (Chapter 3) for Coke’s rendition of “The Evolution of Storytelling,” and the different types of storytelling that Coke will use to build their brand in the next 8 years. But it’s also worth taking the time to watch both videos in their entirety, if you can. Enjoy!