Useful tools for content marketers

Where do your content marketing ideas come from? Over the past few months, I’ve written a number of blogs about the importance of great corporate storytelling and provided ideas for stories that might resonate with customers. As a follow-up, I thought I’d share some useful tools that can help you to keep track of what stories are trending in your industry.

These sites can help you to find some inspiration when you’re stuck on ideas for your next corporate story. They are also free to use when getting started and are all made in Canada:

  • Equentia is a customizable news aggregation portal which allows you to track content via keywords and preferred topics. It also pulls in content from Twitter favourites, starred stories in Google reader, and more. The summary page of your tracked stories can be kept private, for business intelligence purposes, or you can make your stream public to share stories with customers or social media followers.
  • Thoora is a Toronto-based startup that recently launched in Beta. Thoora allows users to curate their own topics – using keywords and phrases to identify categories. Like Equentia, Thoora is also integrated with Twitter, showing you what people are Tweeting about a particular topic. Users can add their own RSS feeds, or track additional feeds within their customized content streams, called “my topics.”
  • HootSuite is a social media monitoring and analytics platform that enables you to track what people are saying about your brand or a particular topic across multiple social media sites. You can easily create a “stream” to track by inputing keywords or phrases that you are interested in following. This helps you find out what’s already being said about a particular topic.

If you have suggestions for other Canadian-made tools that you find useful as a content marketer, please share them in the comments section below.

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